April 29, 2009

Rick Ross Wins & Losses All At The Same Time

Only the Delusional Rapper could pull off such a feat. If you haven't heard, the "BAWSE" will come in #1 on tomorrow's Billboard 200 selling 158,000 in his first week. That's the win even though its really not much of a victory when you've allegedly just defeated sales giant 50 Cent, especially when you just sold 198,000 around this time last year.

But with all that said, Ross failing to have a huge week isn't where the loss comes in. The loss comes in because you know DR will undoubtedly hit the web/streets bragging about his #1 album and talking shit like we should be impressed by this. The bottom line is this, I'm definitely NOT impressed by these numbers or this #1 album.

How much more of the marketing money do you think Ross got than Jadakiss?? Judging by Rick Ross being everywhere and Jada barely getting any push, I'd say the margin was significant. Yet and still DR only sold about 20,000 more than he did in his opening week. That's very unboss like. Add that to the fact that #1 albums are the product of the week you come out now and not sales (if he drops the same week as Jada he doesn't come up with a #1 album) and I say this is definitely both a win and a loss, not just one or the other.

If he had never brought 50 up it would just be a win, but since he challenged 50 and even stupidly said, "one million 10 times is better than 10 million once," when he's never even certified platinum (let alone sold 1 million records) and again isn't on pace to do so. There's no way you can look at this as a win for DR. Sorry, that's just how it is. I guess it wasn't that much deeper than rap after all.